Craft Beer Category Guide


Developed in conjunction with Today’s Plan for Profit and the market’s leading craft breweries, this strategy based guide is designed to equip you with the knowledge to be successful and to confidently sell this new and exciting category.

This brochure is designed to introduce you to the growing craft beer category and guide you through three key strategies designed to make your store a key destination for craft beer. Also included is an overview of the various types of craft beer along with handy tasting notes of our chosen core range to help you expand your knowledge and advise your customers. At the back of the guide is a core range shopping list for you to use on your next wholesale visit, which can be downloaded separately here.

“Plan for Profit” also provides an extended range for all key product categories, as well as industry leading planograms, seasonal advice and other important information to help you merchandise and present your store to the highest professional standard.

Retailers, for more information on how you can grow your sales and profit, visit Plan for Profit >>