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25/04/2014

Convenience Store magazine advise ‘don’t neglect store ambience’

Store_ambienceConvenience store offerings have grown significantly over the past few years and price and value for money are becoming more of an expectation in the marketplace. In this competitive landscape, conveniencestore.co.uk are advising symbol stores to focus on shopper experience to retain and build upon loyalty amongst their customer base.

According to their research, independent convenience store retailers who focus on the following things will be the ones with a more satisfied customer base;

  • Good displays
  • Engaged staff
  • Great POS and signposting
  • Cleanliness
  • Lighting

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