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18/09/2015

Celebrity wine broadcaster launches new Chester branch for Tanners Wines

Susy Atkins, best known as one of the resident wine experts on the BBC’s Saturday Kitchen programme, joined forces with Tanners Wines on Thursday 3rd September to officially launch the award-winning merchant’s newest branch, located on Chester’s Christleton Road.Chairman James Tanner and Susy Atkin cut the ribbon (external shot)

James Tanner, Tanners Wines Chairman, explained why Chester was the ideal location for the company’s latest expansion: “With our Shropshire base, Tanners is often called the ‘Wine Merchant of the Welsh Marches’ so Chester was the next logical step, bringing the number of branches up to seven. I have had my eye on this particular site for many years and, being old auction rooms, it had plenty of space to create a great retail experience to serve the many private and trade customers Tanners already enjoys in Cheshire, as well as expanding our reach northwards.”

 The large new shop is housed within a striking Art Deco building which was originally built as a cinema and, more latterly, home to Bonhams Auction House. Tanners has transformed it into a modern ‘retail experience’ with a stylish re-fit, incorporating a relaxed seating area, wine-dispensing machine and bespoke tasting room. Susy Atkins commented, “It is a really beautiful shop. The stunning tasting room reminds me of the ones you find in the very top wineries of Italy or Spain.”

Today’s Group On-Trade member, TanIWC 2015 pic1ners, announced earlier this year it had been named ‘Large Independent Merchant of the Year 2015’ at the prestigious International Challenge awards – the wine trade’s answer to the Oscars. This award adds to numerous accolades that Tanners has won during the company’s 173 years of trading.

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