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19/09/2014

JW Filshill expands into export market with new craft beer division

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Today’s member wholesaler JW Filshill has launched its international portfolio, setting up JW Filshill International Ltd. Trading under The Craft Beer Clan of Scotland, the company hopes to aid Scottish craft brewers in penetrating the increasingly lucrative Asian market.

The venture draws on the expertise of David Moore, a GlobalScot and Asia Pacific consultant, alongside Chris Miller, ex-chief executive of Harviestoun Brewery and beer industry veteran, and has been supported by Scottish Development International (SDI) and Scotland Food & Drink. Craft Beer Clan of Scotland, which currently involves four breweries, William Bros Brewing Company of Alloa, Eden Brewery in St Andrews, Perth-based Inveralmond Brewery and the Deeside Brewery based in Banchory, has already completed a successful trade mission to Asia. The company recently attended WhiskyL in Beijing and Shanghai plus events in Taipei and Seoul.

Craft Beer Clan of Scotland Chief Executive, Simon Hannah said: “The first container from these craft brewers was launched at WhiskyL and repeat orders are now being processed for China,”

“We’ve identified an opportunity to target Asia Pacific consumers who already love and buy Scotch whisky, and our initial trade mission to the WhiskyL events confirms there is an appetite for quality, Scottish craft beers – the number of people visiting our stands at WhiskyL far exceeded our expectations.”

“Filshill International is currently working on initial shipments for both Korea and Taiwan following successful presentations
to key importers and, since returning from Asia, Chris Miller has been approached by several other craft brewers who wish to participate in this export portal.”

“Chris Miller has worked with the four breweries to pull together a strong and carefully chosen portfolio of beers that we believe will strike a chord with Asia Pacific consumers who are already aficionados of Scotch but are adventurous, want to try something new and will embrace the stories behind some of these fantastic Scottish craft beers. We were genuinely surprised and delighted by the trade and co
nsumer reaction to some of the more interesting and challenging flavour profiles, including beers featuring Scottish ingredients.”

Looking ahead, Hannah plans to create an export platform for the wider food and drink industry in Scotland. “We’re already speaking to some small producers of quality spirits and there are also som3blokesandbeere food brands that are perfect for this
model,” he said. “Through JW Filshill International, we have ambitions to create an export portal for smaller producers which have aspirations to export but lack the knowledge and expertise due to their size.”

 

 



David Moore, Simon Hannah and Chris Miller.

 

For further information, call Karen Peattie on 0141 773 1801 or 07947 075 937

Visit the JW Filshill website >>

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