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22/09/2015

Key findings from the him! Convenience Tracking Programme 2015

The latest from the Convenience Tracking Programme 2015

  1. Average Spend

According to him! there has been an increase in average spend in convenience stores from £3.79 in 2000, to £6.52 in 2015 with a continues upward curve, suggesting convenience stores are becoming a trusted option for customers.

  1. Category Purchases

There has been a noticeable increase in the purchase of fruit and veg, with just 4% buying from convenience stores in 2000 to 14% in 2015. However the news trade has slipped in the past 15 years. The percentage of shoppers buying magazines have fallen from 7% in 2000 to 3%, while newspapers have decreased from 21% to 18%.

  1. Promotions

Between 2000 and 2015, promotion purchases in c-stores jumped by 14% to 20%, with 37% of shoppers purchasing unintended items, 9% switching from the product they intended to buy and 6% switching brand.

Click here to view the latest Today’s Group promotions >>

  1. One-Item Basket

The past couple of years have seen no change in the percentage of customers buying just one item in c-stores, with 20% in 2013, 29% in 2014 and 31% in 2015. The scope to increase the basket size is huge, however c-stores need the ability to understand who these single-item customers are and how to target them.

  1. Predictions

Predictions for 2015 suggest ‘Top-up’ missions in c-stores will increase 22% in value from £16.9bn in 2020. The food-to-go market will see a rise in 60% to £8.3bn and the ‘Meal for tonight’ mission will increase 50% in value from £1.8bn to £2.7bn. The overall average spend will hit £7.69 by 2020 with an increase by 10% from 3.0 items to 3.3 items over the next 5 years.

 

Source: The Grocer

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