News

22/03/2018

Today’s Big Brand Event

NEW for 2018 – Today’s BIG BRAND EVENT

Working with some of the world’s most iconic brands, The Today’s Group has developed an exciting new initiative for 2018 ‘The Big Brand Event’.

Available to customers of Today’s Group wholesale members, the Big Brand Event campaign will enhance the Today’s Group national three weekly promotions by showcasing the chosen brand of the featured supplier over four pages within the national leaflet.

Dedicated to the sponsoring suppliers and their brands, each Big Brand Event campaign will consist of a combination of the most competitive exclusive Today’s Group deals, features up and coming new product developments, expert category advice, and retailer facing competitions.

The Big Brand Event is supported by a comprehensive in-depot, digital and social media marketing campaign, and gives the Group’s supplier partners significant brand exposure, whilst providing the membership with regular activity to drive volume through their depots and to deliver a strong proposition to their customers.

Commencing on Monday 26th March, the first Big Brand Event campaign is sponsored by Pladis. Exclusive deals on the McVitie’s and Jacob’s brands are included, along with advice on the biscuit category. In addition, the campaign includes a competition for customers of Today’s Group members which encourages retailers to build impressive in-store product displays for a chance to win £250.

The Big Brand Event will run throughout the year until March 2019 with over 21 global supplier partners supporting the event.

For more information and further updates on the Big Brand Event follow #TODAYSBIGBRANDEVENT and visit www.todays.co.uk/events/bigbrandevent/

 

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