News

16/05/2018

Today’s Extra Store wins the first ever Big Brand Event Prize

The Today’s Group is delighted to announce that Stuart McDowell of Today’s Extra store at Cooneen Road, Clabby and customer of Today’s Group member wholesaler Savage and Whitten, Northern Ireland has won the first ever prize in the Today’s Group ‘Big Brand Event’ annual campaign.

The Big Brand Event is a year long campaign created by the Today’s Group to provide members and suppliers with a strong mechanic to drive sales and profit in depot.  Each three-weekly promotional period will see a brand owner take over exclusive pages in the Group’s National brochure to promote exclusive deals, category information and independent retailer facing competitions.

The Today’s Group partnered with brand owner Pladis in its initial Big Brand Event, running for 3 weeks in April and saw global brands McVities’ and Jacob’s included with exclusive Today’s Group member only deals, together with helpful advice for independent retailers on how to manage and grow the biscuit category. The competition encouraged retailers to build impressive in-store product displays to support the McVities ‘Sweeter Together’ brand campaign.

Store owner Stuart McDowell said “I am so pleased to have won the £250 cash prize courtesy of Pladis.  The competition was really easy to enter – I just built a strong display of biscuits and used the point of sale to demonstrate to my customers that there was a competition they could enter to win thousands of prizes – it was as easy as that”

Anita Oakhill, Marketing Controller, Today’s Group said, “The Big Brand Event is a yearlong campaign that will provide retail customers with some fantastic deals and great competitions for them to enter, though Today’s Group member depots.  We have purposely asked that the brand owners make the competitions easy to enter, as we understand the time constraints that independent retailers are under. There are some fantastic prizes to be won during the year and I would encourage independent retailers to look out for the Big Brand Event in our National brochures, that can be found in our members depots and get involved”.

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