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15/09/2016

Today’s Select Indian Tonic Water receives prestigious Great Taste Award

Today’s Select Indian Tonic Water has received the ultimate accolade, a Great Taste Award 2016. The Guild of Fine Food, organiser of the Great Taste, has awarded the own brand mixer a one star, certifying it as ‘simply delicious’ .new today's select indian tonic water 1 litre

Since 1994 Great Taste has been discovering exceptional food and drink, described simply as the ‘Oscars’ of the food world, this prestigious award logo has grown to be a sign of trust for consumers when buying food and drink from their local, quality retailer.

This year over 10,000 products were entered into the competition with only 35% of entries receiving accreditation. Today’s Group Own Brand Trading Controller, Hilary Nithsdale, said, ‘delivering quality that rivals the mainstream brands is a clear focus for the Today’s Select brand so to be recognised alongside the very best food and drink in the UK is a fantastic achievement.’

This years judging panel was made up of a diverse mix of top chefs and restaurateurs including people who run delis and farm shops, top food hall and retail buyers, acclaimed cooks, food writers and journalists, ensuring that no deserving product went unnoticed. Products were blind tested by small groups of 3 or 4, judged upon great taste alone and no marketing.

Judges awarded Today’s Select Indian Tonic Water with one star based on the following feedback:

  • A good quinine aroma
  • Quite sweet and very refreshing making it perfectly acceptable on its own
  • Nicely balanced between sweet and bitterness
  • A good refreshing example
  • Not overly gassy which the judges appreciated
  • Light in flavourGT 16 1-star

Today’s Select Indian Tonic Water is available exclusively through Today’s wholesale members and the full Today’s Select range offers retailers a minimum POR of 30%.

Click here to discover the full range >>

Source >> Great Taste

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